Carmen Weith.
Marketing Kommunikation.

Fields of Expertise.

Differentiation is what will be remembered. I combine different measures of communication and implement them successfully. This in turn opens up new target groups and markets. My customers are actively accompanied when facing entrepreneurial challenges and changes. In this context, it is particularly important to plan, steer or optimize the marketing processes of a company.

 a.    Graphics / Text

The competition for attention is not only about the actual product but also about how it is packaged and presented. Graphic design creates a convincing image which is recognized, causes emotions and influences the customer’s relationship towards the product. I take care for the entire production process, ranging from brainstorming, planning and presentation to the technical preparation of the final graphic product. If you want a business equipment to be developed, a film to be realized or promotional material to be adapted or designed, then your job becomes interesting to me. You can fully rely on me to perform your job. I would also be pleased to take over responsibility for your projects and I provide you with the necessary input as far as texts and creativity are concerned.

 Besides that, my communication policy is aimed at consciously shaping  all the information directed to the market participants, ranging from press releases to case studies and mailings. Thanks to targeted brainstorming and/or briefing, goals you want to achieve are clearly defined. By using classic advertising, sales promotion, public relations and direct communication, the behavior of your current and prospective customers can be actively influenced.   

b.     Advertising, Social Media

You will benefit from consistently appearing in the relevant trade press. It creates a positive sentiment for PR, thus resulting in a positive reporting. Besides that, media presence enables you to achieve your advertising objectives. I can help you promote your public image and market your products and services. It is my aim to arouse more interest in your solutions with prospective customers. I offer you the whole spectrum of advertising – all in one place, ranging from making inquiries, brainstorming, media planning, texting / storyboarding to designing the final product.  

c.     Interim Management

With demands more and more increasing and budgets more and more reduced, it is not easy for companies to find properly trained staff for their projects rapidly. No matter whether vacation, illness, maternity leave/parental leave – to perfectly fit the situation, you can hire me for a defined period of time. As an external employee, I take care (just as an internal colleague) for all jobs in relation with marketing and communication, ranging from press relations, organization of your trade jobs to the graphical creation of your promotional documents. 

 d.    Trade Shows, (Customer) Events

Company presentation can successfully support and complement the traditional and non-personal communication tools such as advertising, sales promotion as well as press work. I define my role as a solution provider for the presentation of your events and I take care for the planning, organization as well as project management. I also keep an eye on your budget.